History vs. Story

It’s spelled “story” – without the “hi” at the beginning. Still, many people approach telling stories as recounting historical events. In a chronological order. Even if their audience couldn’t care less about how it all began.

It’s much more interesting to ask yourself what gets your audience most excited. What’s most surprising to them? Or most interesting. And then work from there. Once you tell them, what do they want to know next? And next. And so on.

For example, sometimes it’s more interesting to work backwards by asking “How was that possible?” or “What led to this?” Just like some of the most exciting detective stories start with knowing who the murderer was but leave the audience dying to learn why she did it.

The guiding star is our audience’s curiosity. What are they dying to know? More often than not this is different from the chronological order of events.

Don’t make your story a history lesson, make it an interesting story!

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Keeping it simple

… is often confused with scratching the surface and leaving out the difficult parts. But that’s not what keeping it simple is about. Quite the

Read »

I don’t wanna hurt you

As a communicator you can play it safe and make sure that your audience feels comfortable all the time. Avoid controversial wordings and content that

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

Light the path

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

GET WEEK-DAILY INSPIRATION

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com