Hearing what we say

Mary says: “I think it’s important that we focus on stability.”
Taylor adds: “It’s also important that we focus on efficiency.”
Mary says: “There seems to be a lot of common ground.”

Mary walks away and focusses on stability. She has heard that Taylor agrees that is vitally important and assumes that he prioritises stability as well.

Taylor walks away and focusses on efficiency. He has heard that Mary agrees that it is vitally important and that she focusses on efficiency as well.

Two weeks later, disaster strikes when both discover that actually, there never was common ground. Mary wanted to hear that Taylor sees stability as important. She mistook the fact that Taylor didn’t disagree as support. The same is true the other way around.

We tend to hear what we want to hear. We prefer to hear what we said – rather than what the others said. Listening closer to what the others have actually said … and then taking it further to try and get them, to understand what the others have actually meant is a lot harder.

But it’s so much more worthwhile.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

Read More

Who’s gonna decide?

When you have an awesome product, it’s tempting to decide for your customer. To just assume that if only your audience knew what you know

Read »

Brain to brain

Speaking is a sequential process. We can only speak one word after another. However, thoughts aren’t sequential. When I think something – let’s say the

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com