The people changing business

When we write a report about something, our task is not to write a text but to inform the reader.

We must not stop at correctly and completely describing all aspects of the topic at hand but lead our readers to understanding. It’s vitally important that the reader of our report understands that the product will fail if we don’t manage to bring the tolerance down to .03%. It’s not sufficient to simply describe what we see. We must make sure that our reader sees it, too.

It’s always about the reader, never about the paper. The goal of a report is not to be written but to be understood.

The same is true for communication in general. Our job is not to write a speech, design a website, or create slides but to change people’s minds.

We are in the people-changing business, not the text-writing, website-designing or speech-giving business.

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Learn to craft messages that resonate so strongly
that it incites action and creates movements.

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Natural born talents

“This is so hard but the eloquence with which you’re using words tells me that you must be a natural born talent.” Only that she

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

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Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com