Cute and clever is a trap

Cute and clever is a trap

Cute and clever is a trap that businesses easily fall into. It’s deceptive because it seems that this is what the others are doing as well. When you see these slick presentations that win the deal, it’s easy to jump to the conclusion that it’s the slickness that did the job.

Yet, more often than not that’s not the case. It’s clarity that wins in most cases. With clarity comes slickness. Not the other way around.

You can have beautiful words, gorgeous slides, and catchy titles. Yet, when clarity is missing, your audience will not buy into your story.

It’s like with special effects in a movie. A movie with great special effects might be fun to watch, but a movie with a great story beats the special effects every time. Of course, a great story that’s implemented brilliantly beats both.

For presentations, it’s the same. Clarity beats slickness. Clarity plus slickness beats both. The good news is that once you have clarity, it’s so much easier to find the slickness that you were looking for.

Consider my Masterclass

Learn to craft messages that resonate so strongly
that it incites action and creates movements.

Read More

Surrounded by great people

Good leaders surround themselves with great people. What sometimes keeps them from becoming great leaders is when they stop there, believing that their team of

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com