Search
Close this search box.

Cute and clever is a trap

Cute and clever is a trap that businesses easily fall into. It’s deceptive because it seems that this is what the others are doing as well. When you see these slick presentations that win the deal, it’s easy to jump to the conclusion that it’s the slickness that did the job.

Yet, more often than not that’s not the case. It’s clarity that wins in most cases. With clarity comes slickness. Not the other way around.

You can have beautiful words, gorgeous slides, and catchy titles. Yet, when clarity is missing, your audience will not buy into your story.

It’s like with special effects in a movie. A movie with great special effects might be fun to watch, but a movie with a great story beats the special effects every time. Of course, a great story that’s implemented brilliantly beats both.

For presentations, it’s the same. Clarity beats slickness. Clarity plus slickness beats both. The good news is that once you have clarity, it’s so much easier to find the slickness that you were looking for.

Get Daily Insights on The Art of Communicating for Free

Read More

Pitching to the masses

With Apple’s massive success over the years, it’s easy to miss that Apple’s greatest pitches were not to the masses. Quite the opposite. Many observers

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.