Clearly, you’re brilliant

Clearly, you’re brilliant. You’re doing work that matters. You‘re making things better for your clients, not in a small but in a big way. You see things that others don’t. You make things happen that others can’t. Your results are proof for it.

Why then are you not dominating your niche?

It’s easy to find excuses for this. Others have a bigger budget. You don’t have time to do more marketing. You’re happy with the way things are. You dislike sneaky marketing techniques which your competition is using to trick a customer into a deal. You need more time … and many more …

But it’s a lot more useful to ask one simple question: Why are your customers right in choosing your competition over you?

So, why?

Crack the clarity Code

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Someone’s got to suffer

The journalist and language teacher Wolf Schneider famously said: “Someone’s got to suffer, the writer or the reader.” The same is true for speakers and

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Is it worth it?

Is it worth it to go through the hassle of preparing a presentation? To research material, craft a story, design the media, rehearse, gather people

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The final hurdle

Too many great ideas, products, and projects fail at the final hurdle if the pitch doesn’t convince the decision maker. This is kind of frustrating

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Dr. Michael Gerharz

Dr. Michael Gerharz


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