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Clearly, you’re brilliant

Clearly, you’re brilliant. You’re doing work that matters. You‘re making things better for your clients, not in a small but in a big way. You see things that others don’t. You make things happen that others can’t. Your results are proof for it.

Why then are you not dominating your niche?

It’s easy to find excuses for this. Others have a bigger budget. You don’t have time to do more marketing. You’re happy with the way things are. You dislike sneaky marketing techniques which your competition is using to trick a customer into a deal. You need more time … and many more …

But it’s a lot more useful to ask one simple question: Why are your customers right in choosing your competition over you?

So, why?

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Would they still buy?

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team): If you told

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Consistency attracts

When you consistently brighten your team’s day.When you consistently decide to skip the bullshit.When you consistently promise only the things that you can be sure

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