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Would they still buy?

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

If you told your customers the full truth about your product, would they still buy? What do you need to change so that you can tell the full truth?

Get weekly tips on how to find the right words

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How champions think

A book tip: “How champions think“ by Dr. Bob Rotella. Don’t let the title mislead you. This is not one of these cheesy motivational bullshit

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Uncovering your uniqueness

As if there hadn’t been enough challenges for businesses already, such as digitisation, climate change and many more, the last year brought an even bigger

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Dr. Michael Gerharz

Dr. Michael Gerharz

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