This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
If you told your customers the full truth about your product, would they still buy? What do you need to change so that you can tell the full truth?
You often hear me saying how trust is created when you consistently say what you mean and mean what you say. But, as with most
Resistance is the universal force that keeps you from doing things. However, there’s an important distinction about two very different types of resistance. The first
There is no guarantee in sports. When Roger Federer entered the center court he could never be 100% certain to win the match. No matter
