This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):
If you told your customers the full truth about your product, would they still buy? What do you need to change so that you can tell the full truth?
A book tip: “How champions think“ by Dr. Bob Rotella. Don’t let the title mislead you. This is not one of these cheesy motivational bullshit
As if there hadn’t been enough challenges for businesses already, such as digitisation, climate change and many more, the last year brought an even bigger
… when you leave the room? When you’re not there to correct them? Or to explain what you actually meant to say? Or that this
