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Can you draw it?

Because when you can draw it, it means you can see it.

And when you can see it, it means that it’s concrete.

What you think can be abstract, but what you see (or even draw) is concrete. Which is a huge bonus when you want me to see it, too.

When you think “We’re innovative”, it can mean very specific things to you. At the same time, it means nothing to me. Or at least something completely different than you think it does.

But when you show (or at least tell) me what innovative looks like, we can look at it together. And I can much more easily tell whether I see the same as you do … and whether I like what I see.

What does it look like when you “improve the process”?

What does it look like when you “increase production quality”?

What does it look like when “we perform better as a team”?

Can you draw it?

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It’s either good or bad

“Oh, that’s like Instagram but for poems.” When we see or hear something, our brain automatically compares it to the things we know. We put

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Getting unstuck

If you could ask me one question about your communication, e.g. a question about something that’s holding you back. Or some aspect of lighting the

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Reading their news

What are your customers reading?How do they speak with each other?What are they saying about your product?Or about other products?What words do they use to

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Dr. Michael Gerharz

Dr. Michael Gerharz

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