Can you draw it?

Because when you can draw it, it means you can see it.

And when you can see it, it means that it’s concrete.

What you think can be abstract, but what you see (or even draw) is concrete. Which is a huge bonus when you want me to see it, too.

When you think “We’re innovative”, it can mean very specific things to you. At the same time, it means nothing to me. Or at least something completely different than you think it does.

But when you show (or at least tell) me what innovative looks like, we can look at it together. And I can much more easily tell whether I see the same as you do … and whether I like what I see.

What does it look like when you “improve the process”?

What does it look like when you “increase production quality”?

What does it look like when “we perform better as a team”?

Can you draw it?

What if you could speak with irresistible clarity?

Learn how in this free video series:

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Louder?

The world of marketing gets louder. Essentially every day. As every business and many employees turn into publishers, we not only get ever more, but

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Ready or not?

“The show doesn’t go on because it’s ready; it goes on because it’s 11:30.” – Lorne Michaels These are the words of Saturday Night Live

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Why crime stories work

The human brain is basically a prediction machine. At any given time, it tries to figure out what happens next. Tension comes from the uncertainty

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Dr. Michael Gerharz

Dr. Michael Gerharz

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