Avoiding your audience’s autopilot

Our audiences have a lot of bad (or good?) habits that affect us.

When they read a boring headline, the scroll-further habit kicks in.

When they see a PowerPoint deck, the boring-PowerPoint-lets-check-Instagram habit kicks in.

When they read a generic first paragraph of a blog post, the this-is-irrelevant-lets-just-skim-over-it habit kicks in (or maybe even the lets-check-my-phone-and-get-lost-in-social-media-instead routine).

Habits are a big deal because they take over our audience’s brains (more or less) automatically. Once someone experiences a trigger (e.g. the boring headline), the habit kicks in.

The most effective way to avoid this behaviour is to avoid the trigger. And that’s why it matters to a) find trust in your own voice and b) understand what matters to your audience.

If you speak about what matters to your audience in your own distinctive voice, the just-like-everything-else trigger doesn’t fire and so your audience’s attention remains with you.

What if you could speak with irresistible clarity?

Learn how in this free video series:

Read More

Being super prepared

Back in school, I had a classmate who put an unbelievable amount of work in preparing for exams, reading mountains of books. I remember one

Read »

Applause is seductive

Getting applause for your talk and having an impact are two very different goals for a presentation. A good round of applause feels great. That’s

Read »

In one sentence

Many great products can be described in one sentence: “The notebook for creative people.” “The fastest acceleration of a production car ever.” “The headphones that

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz

NEWSLETTER

Crack the
Clarity Code!

Think, speak, and lead with clarity!
  • Start your day with a boost of clarity
  • New posts every weekday
  • Special offers
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.