Are you testing enough?

When we build a product it’s quite obvious that we need to test what we build. Will it do what it’s supposed to do? Will it be robust enough for the intended use? These are just two of many things we try to find out by testing different configurations.

But when it comes to communicating our product, we’re often not that eager to test. Oftentimes, people just default to writing and telling their story just the way they did last time.

Yet, there are lots of things to test. Will the copy communicate what it’s supposed to communicate? Will it be robust enough to be understood by different people? Will it help our customers talk about our product? Will it spark their imagination? These are just a few of things we can try to find out by testing different ways of communicating our product.

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Reading their news

What are your customers reading?How do they speak with each other?What are they saying about your product?Or about other products?What words do they use to

Read »
Dr. Michael Gerharz

Dr. Michael Gerharz


Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity


Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at