Are you testing enough?

When we build a product it’s quite obvious that we need to test what we build. Will it do what it’s supposed to do? Will it be robust enough for the intended use? These are just two of many things we try to find out by testing different configurations.

But when it comes to communicating our product, we’re often not that eager to test. Oftentimes, people just default to writing and telling their story just the way they did last time.

Yet, there are lots of things to test. Will the copy communicate what it’s supposed to communicate? Will it be robust enough to be understood by different people? Will it help our customers talk about our product? Will it spark their imagination? These are just a few of things we can try to find out by testing different ways of communicating our product.

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that it incites action and creates movements.

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How cool is that?

“How cool is that? I can speak about my idea for 30 minutes and everyone’s going to listen? Wow! This is great. Let’s get to

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Dr. Michael Gerharz

Dr. Michael Gerharz

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Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

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