“Looking from my audience’s perspective was a real game changer. Why did no-one teach us that before?”
That was the feedback I’ve received a couple of weeks after a recent workshop.
I think it’s an excellent question. How is that still a game-changer?
When you believe in better, it’s your obligation to speak with the clarity that’s required for your audience to resonate with your message. Change requires
There are two kinds of businesses. Those that set out to make a great product. And those that set out to make a great profit.
“This is deep in our DNA!” Except that it wasn’t as the two founders had to learn when they faced the facts. We had asked
