2 kinds of businesses

There are two kinds of businesses. Those that set out to make a great product. And those that set out to make a great profit.

It might turn out that both end up with the exact same product that generates the exact same amount of profit but it feels vastly different to be a part of each.

When your goal is to make a profit, you’ll likely optimise your product so that it maximises your profit. Quite likely, the best way to maximise the profit is to build a product that is great for your customers. But, ultimately, that’s not what these businesses care about. They don’t care for people, they care for profits. For them, customer satisfaction is a means to drive profits.

When your goal is to make a great product, you’ll likely optimise your product to solve a specific problem or to serve a need of your customers. Quite likely, the best way to solve this problem or to serve that need is going to appeal to your customers, thus leading you to make a profit. But, ultimately, that’s not what these businesses care about. They don’t care for profits, they care for people. For them, profit is a means to drive customer satisfaction.

Your choice.

If you liked this post

consider subscribing to my week-daily thoughts on the art of communicating.
We never use your address for anything else. Please see our privacy terms.

Read More

Dr. Michael Gerharz

Dr. Michael Gerharz

GET

Work with me 1:1

Create messages that resonate so strongly that it leads to change!
Focus your message to what matters most to your customers and communicate it with clarity

SEARCH THE SITE

Yes, I love talking to you. Call me at +49.2241.8997777
Or reach out at michael@michaelgerharz.com