Search
Close this search box.

And thus, you have my attention!

“This is me! This is exactly what I’m struggling with. This is exactly what I desire.”

And thus, you have my attention. I feel seen and heard. I feel like you get me. Which makes me curious to hear what you have to say.

Most marketing stops short of this … at “What’s in it for them?” It’s the obvious question to ask. People are likely to buy from you when they get more out of the deal than what they paid for.

And yet, it’s a question that remains stuck in the selfish interests of the marketer. I build something and then I want to make you buy it. So, I’m looking for reasons that could persuade you to buy. The underlying assumption is, though, that I’m doing this deal primarily in my own interest and that I’m just looking for ways to make you agree to it.

It’s a much different approach to first see and hear our customer. To get them. And then make them an offer that’s unmistakably for them. That solves a struggle that actually matters to them. One that’s primarily in their best interest.

It’s also easier. Once you adopt this perspective it becomes the obvious thing to do.

Get Daily Insights on The Art of Communicating for Free

Read More

Confused Corp

Recently, at Confused Corp, the world market leaders for unclear instructions and perplexed employees. Leader: “I don’t want us running around in circles anymore. Clear

Read »

Effortlessness

Looking at masterful communicators, you could get the feeling that they have a natural talent for communication, some sort of unfair advantage to find the

Read »

3 questions

If the people on your team clearly see where we are going, why we are going there, and why we are going there, and if your actions suggest that you mean it (as opposed to just throwing some random motivational bullsh#t at them), it’s likely that the right people will be attracted and …

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.