Search
Close this search box.

All amounts to something in the end

A golden rule in storytelling is that anything the author spends much time on will amount to something in the story.

If it didn’t, the editor would certainly have cut it out. It’s just bloat that makes the story longer but not better. It adds detail without adding meaning.

Now, look at your website. Does anything you spend much time on amount to something in your story? Or is there content that makes the page longer but not better, information that adds detail without adding meaning?

A good editor would cut it out.

Get Daily Insights on The Art of Communicating for Free

Read More

Beginning and end

Every presentation starts at the beginning and stops at the end. Unless it doesn’t. Like most presentations. (Yours?) I mean, of course, every presentation starts

Read »

Toxic vagueness

Some people cover everything they say in a fuzzy layer of vagueness so they can never be questioned or challenged. It’s a sign of a

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.