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All amounts to something in the end

A golden rule in storytelling is that anything the author spends much time on will amount to something in the story.

If it didn’t, the editor would certainly have cut it out. It’s just bloat that makes the story longer but not better. It adds detail without adding meaning.

Now, look at your website. Does anything you spend much time on amount to something in your story? Or is there content that makes the page longer but not better, information that adds detail without adding meaning?

A good editor would cut it out.

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Usually, the first idea is not the most creative. Or the funniest. It’s not the most sophisticated. Or the clearest. That’s why I designed the

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Decoration and polish

When you decorate a diamond you make it less beautiful, not more. Diamonds need to be polished. Does your product need decoration or polish?

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