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Aligned on a common path

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

As a CEO, it’s important that you find simple answers to all of these four questions about your business:

  • What you do
  • For whom you do it
  • Why you do it
  • How you do it

Now, if you asked every member on your team for their answer, how many different answers would you get?

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Any given day

6am. I stand up. And then I have literally a million choices of what to do on that day. I could read the news. Or

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