Aligned on a common path

This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team):

As a CEO, it’s important that you find simple answers to all of these four questions about your business:

• What you do
• For whom you do it
• Why you do it
• How you do it

Now, if you asked every member on your team for their answer, how many different answers would you get?