If customers knew everything that you know, it would be a no-brainer for them to buy from you, right? They would queue up in an instant.
Why then don’t they?
What’s the missing piece? What do they not see?
More importantly: how can you make them see it?
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Here’s why some leaders struggle to align their team behind their vision: They haven’t made the leap from “my vision” to “our vision”. When it’s
“I don’t tell stories.” the restaurant owner said, “so that’s not relevant to me.” Which is half the truth. Because while he doesn’t tell stories,
