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A no-brainer

If customers knew everything that you know, it would be a no-brainer for them to buy from you, right? They would queue up in an instant.

Why then don’t they?

What’s the missing piece? What do they not see?

More importantly: how can you make them see it?

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Why me? Why now?

These are the two obvious questions that are too often overlooked in communication. I get that you are excited about your product. But why should

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