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What’s your promise?

Marketers spend so much time looking for fancy statements that they sometimes forget to just plainly state their promise.

What’s yours?

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Changing the game

In many pitch presentations, there’s a struggle between how people perceive the decision maker’s status and how they want the decision maker to perceive their

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Simplicity

Contrary to popular belief simplicity is not the opposite of complexity but the prerequisite. It’s through simplicity that we open our audience’s minds for the

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