What’s your promise?

Marketers spend so much time looking for fancy statements that they sometimes forget to just plainly state their promise.

What’s yours?

Yesterday, I’ve listened to the The White Album from The Beatles. Again. At some point I’ve lost count of how often I’ve listened to the

When you’re pitching an idea, the actual pitch presentation is only part of the conversation. Sometimes a small part. And yet, it often gets all

“I like it”, he said. “Maybe just one thing. Could you add a small overview of the other products that we offer? Just in case

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