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What’s your promise?

Marketers spend so much time looking for fancy statements that they sometimes forget to just plainly state their promise.

What’s yours?

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Silly Faces

Making a silly face and writing a provocative statement beneath it is one of the best ways to get people on YouTube to click on

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The Zip Line

Alex: For my last talk, I had a grand entrance on a zip line to give a wow effect.Casey: That’s daring! What was the feedback?Alex:

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The secret to clarity

You’d think the secret to clarity is finding the perfect words. It’s not.It’s having the courage to cut everything else. The clever line you loved?

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