Things your audience does during a presentation

Tick all boxes that apply:

□ listen carefully to every single word
□ look the speaker up on LinkedIn
□ catch up on this morning’s emails
□ surf Instagram
□ try to match what’s being said to own experience
□ sleep
□ prepare to ask a question
□ flirt
□ doodle/take notes
□ mentally rate the presentation on a scale from 0 to 10
□ imagine giving the presentation themselves and how they’d do it differently
□ make a photograph of a slide
□ make a selfie
□ fact check a claim the speaker made
□ …

The list goes on.

The important question is:

What do you want your audience to do during your next presentation?

And how do you create the conditions to make that happen?

Check out my new book
The PATH to Strategic Impact

Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.

You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.

Read More

That one message

If I forced you to remove one message from your website, which one would you remove? Why don’t you? … No, honestly now:Would removing that

Read »

Does it sound smart?

A big irony in communication:the more you try to impress, the less you usually do. The fancy ads, the larger-than-life promises, the forced storytelling …

Read »

Do you crush the competition?

Only one of those columns builds a culture that consistently finds innovation: When you look at the columns, resist the philosophical rabbit hole.Think about your

Read »