Alex: For my last talk, I had a grand entrance on a zip line to give a wow effect.
Casey: That’s daring! What was the feedback?
Alex: They all loved the entrance, but asked if I could zip out and back in with some clearer points.
Casey: Ah, the difference between a flying start and a landing thought!
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Wow effects get you only half-way there. Change happens when you lead your audience all the way to a profound aha moment.
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When you’re pitching an idea, the actual pitch presentation is only part of the conversation. Sometimes a small part. And yet, it often gets all
In order to understand business moves of larger corporations, it’s a useful exercise to consider how they relate to existential threats to their business model.
