Most businesses are obsessed with getting customers to buy faster.
While dismissing that the customer who buys slowly, after careful consideration, is more likely to turn into a raving fan later.
The magic ingredient that can’t easily be accelerated is trust. Trust can’t be built over night. Trust grows. Usually rather slowly.
But it’s the stuff long-lasting relationships are made of.
Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
His employees immediately knew when Martin was onto something. It showed in his eyes, his voice, and his gestures. Not that it was a big
Some marketers treat us as kind of dumb. For example in the way they try to persuade us by hiding their cons and exaggerating their
When Howard Schultz ran a meeting at Starbucks, he mentally added two seats to the table for people who usually didn’t have a regular seat
