If you care for your cause, then care for your audience!
We are tired of speakers who waste everyone’s time with boring presentations. We’ve had enough of disrespectful speakers who don’t take the time to prepare well. We’re done with selfish speakers who would do anything to just close that deal.
Long-lasting relationships are built on respect and generosity. Give first, value your audience’s time and they will treat you accordingly. Rather than persuade them, we need to serve our audience because change happens when our message resonates with what matters to them.
It’s time for a change
More and more people embrace the posture of The Servant Speaker because it turns audiences into friends and friends into supporters.
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How to serve your audience well
Keep it short
How often have you been frustrated by speakers who just won’t cut to the core. Truth is: Everyone’s busy, yet they still grant us access to their time. The more we value it, the better.
Make it relevant
You’re not giving a presentation for you but for them. Because you already know what you’re going to say. What is it that matters to them?
Keep it simple
There’s a very simple rule: If they didn’t get it, they didn’t get it. It’s always the speakers fault and never the audience’s . So, if we want our audience to get us, then we should use language they can understand.
Make it Entertaining
Just because it’s serious doesn’t mean that it can’t be fun, too. Think about yourself: if in doubt, we’d always choose entertaining over boring. So, if we can deliver the exact same content but 10x more fun, why shouldn’t we?
The Servant Speaker Manifesto
We are extraordinary.
Each of us possesses extraordinary potential and capability. We work hard to develop it to the benefit of our audience.
What we bring into the world is important.
We believe that there is a better way. What we bring into the world improves things, fixes things, or is a completely new way of looking at things.
The world needs to hear and see this.
Because it really does change things for the better. We’ve given it our all. We’ve thought really hard about making it the best it can be. And we have spared no effort to bring it to life and refine it.
We have an obligation towards ourselves and towards the world to make this change happen.
There’s no hiding or holding back. We need to step up, speak up, and lead. If not us then who? If not now then when?
However, this is not about us.
It’s about our audience, our customers, or even the world at large. We care deeply for those who have given us the privilege of speaking to them. We’re grateful for their trust.
We’re here to serve.
We’re here to serve the people we seek to change. We don’t persuade them but resonate with them. We don’t blind them but make them see. We don’t fool them but teach them.
Yet, we serve by leading. By lighting the path.
We boldly move forward. We walk the paths that others shy away from. We show them the way and reach them a hand so they can follow us. But we will never deceive those who trust us. We do not force them nor trick them into a decision.
We speak with clarity and honesty.
We will speak the truth. We say what we mean and we mean what we say. We prioritise the aha effect over the wow effect. Because the aha effect leads to action. We believe that when they see clearly they will decide to follow us. They will see the beauty of our solution and that it’s the right thing to do.
We make change happen.
We work hard to make sure that it’s in fact the right thing to do. We work hard to see clearly so we can make it easy for them to see clearly. We work hard so they don’t have to.
We were made for this.
In fact, we have no choice. We believe in what we do, we care for our cause, and we care even more for our audience.Therefore, we step up, speak up, and lead. Even if it frightens us. Even if it means to do things differently. Even if not everyone likes how we do things. Because we know and we feel that it’s the right thing to do. We take responsibility and act responsibly.
We are servant speakers!
We step up, speak up, and lead with ambition, honesty and generosity to make change happen.
Who needs to read this?
If, like us, you are tired of selfish communicators who try to win in an ever-growing cycle of bigger, faster, and louder … and if, like us, you believe that we need a new way of communicating that’s built on ambition, honesty and generosity, then please help us spread the word and share The Servant Speaker Manifesto with your friends and colleagues:
Join the movement
The Servant Speaker
Communicate with ambition, honesty and generosity
More and more people embrace the posture of The Servant Speaker. Join the newsletter to learn more about The Servant Speaker. We’ll send a weekly mail with inspirational content that helps you become one.
We will send one mail per week. We will never give your mail away nor use it for any other purpose than indicated. You can unsubscribe at any time using the link in the mail. By subscribing you accept the terms and legal notice.