Search
Close this search box.

The of course effect

Of course a tablet turns on instantaneously. Yet, before the iPad came out we were used to minute-long wake-ups from computer laptops. For many users, finding their device ready to use the instant they turned it on was a revelation.

Go through your office or your house and you’ll find dozens – if not hundreds – of these “of course” product features. The kind of feature that when you’ve used it even just once, you ask yourself how this could not have existed before. Why had no one thought of this before?

Many companies chase the wow effect in their marketing – a spectacular decoration of the product or a breathtaking story they can tell around the product – but overlook the fact that the down to earth “of course” effect is often way stronger.

What’s yours?

Get Daily Insights on The Art of Communicating for Free

Read More

Who would you meet?

If, out of nowhere, you were magically given an extra day next year, but with an asterisk: You will only get the extra day if

Read »

Juggling with thoughts

Almost anyone can juggle two balls. Many can do three. Four is rather difficult. More is impossible for most. Juggling thoughts by keeping several things

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.