Here’s the complete guide to marketing success.
Ask yourself this question: “If they knew what you know, would they buy?”
Depending on the answer, do this:
If not, don’t even bother with your communication. Fix your product. Repeat.
If yes, all you need to do is tell a true story about your product.
Skip the bullshit. Speak with clarity. That’s all there is to it.
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You’ve explained it three times.So why does still no one seem to get it? For my keynote for Scrum Day in June, I’m having many
You’d think the secret to clarity is finding the perfect words. It’s not.It’s having the courage to cut everything else. The clever line you loved?
There’s a special kind of smart that leaves everyone confused.That’s the Obfuscator at work. They use big words to say small things.They wrap simple ideas