The complete secret recipe

Here’s the complete guide to marketing success.

Ask yourself this question: “If they knew what you know, would they buy?”

Depending on the answer, do this:

If not, don’t even bother with your communication. Fix your product. Repeat.

If yes, all you need to do is tell a true story about your product.

Skip the bullshit. Speak with clarity. That’s all there is to it.

Check out my new book
The PATH to Strategic Impact

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