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That’s better!

But better than what? What does better even mean?

Is it faster? Or is it more reliable? Cheaper? More pleasant to look at?

“It’s better” is the lazy way of selling.

Of course, it’s better. Why would you even bother telling us if it wasn’t?

Let us understand what better means! So that we can see it.

You can’t see better. But you can see faster, larger, or cheaper.

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If I’d be you

“If you understood everything I said, you’d be me.” – Miles Davis I can’t look inside your head. I can’t know what you think of

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Smile!

Do it! And while you’re at it think about a beautiful interaction you had. Stay with that thought for a while!
… Good. How do you

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The Art of Communicating

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