What would happen if you stopped “targeting” your customers and started “serving” them?
The words we use to describe our work do matter.
What are yours?
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… don’t add more; find its heart and show that. Take a step back, subtract the non-essential, and amplify the essential!
… is a much more powerful guiding principle when designing a speech than “tell me everything”. We tend to feel the need to tell our audiences
Sometimes, we need to make a tough decision: Who do we leave behind? As a customer. In our messaging. It might sound like a cliché,