What would happen if you stopped “targeting” your customers and started “serving” them?
The words we use to describe our work do matter.
What are yours?
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I’ve met quite a number of businesses who told me that they have never needed to do marketing, all of their business would come from
When someone shares a problem with you, what they need might be a solution to their problem, sure. But then again, perhaps they need something
A faint smile.A fleeting expression.A hesitation in their voice. These tiny signals carry meaning.But you’ll only catch it if you slow down enough to notice.
