Targeting your customers

What would happen if you stopped “targeting” your customers and started “serving” them?

The words we use to describe our work do matter.

What are yours?

… unless we root for a team. At which point a whole range of emotions kicks in: hope, joy, sadness, anger, … When we don’t

A huge building block to the appeal of social media – and ultimately to their success – is their brilliance in surfacing more of the

Every so often, I meet a bright mind who excels in their field but almost refuses to make a broader impact. They tell me that

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