Targeting your customers

What would happen if you stopped “targeting” your customers and started “serving” them?

The words we use to describe our work do matter.

What are yours?

Check out my new book
The PATH to Strategic Impact

Nowadays, even if there’s no sound, the world doesn’t feel silent very often, does it? As soon as we pause, our phones cry “Check me!”.

YouTube shows ads before and during the video. Here’s a challenge for your next ad: Can you make it so relevant that people would still

A few of the things that people do during a presentation: listen carefully to what’s being said plan their next vacation answer emails apply what