What would happen if you stopped “targeting” your customers and started “serving” them?
The words we use to describe our work do matter.
What are yours?
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Quite early in our lives we learn that when we fall from a tree, it hurts. We accustom to it and learn to be careful
-> Passionate beats eloquent-> Prominent beats competent-> Relatable beats spectacular-> Relevant beats fancy-> Simple beats complex-> Useful beats beautiful-> Wow beats aha in the short
What would happen if you made it more fun?Used some pink? Or instead made it a bit more subtle? What if you told a story?Or
