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Sophistication

Complexity tends to give the impression of sophistication. But actual sophistication lies in making things simpler, not more complex.

So, let’s not make this more complex than it needs to be. (But also not simpler.)

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How is this different?

When you’re building a new product, the question “How is it different?” is mostly pointless. Because “different” can be hugely misleading as a metric. Business

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Behind the facts

Most questions that are worth investing the time to prepare a presentation for don’t have an easy yes-or-no answer. If they had, we could just

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