Making a silly face and writing a provocative statement beneath it is one of the best ways to get people on YouTube to click on your video thumbnail.
If silly faces are what you want to be known for, that is.
Not everything that works needs to be done.
What do you want to be known for?
(Also: if you’re on the other side, the audience’s side, it’s your decision to click on that silly face or not.)
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This week, I’m asking one simple but important question each day for you to ponder (on your own or with your team): When you read
“We believe that everybody has a story and is creative in their own way.” – Astrid Klein Long-time reader Thomas Maile nominated Mark Dytham and
Both aspects here are crucial: Champions keep playing. And they want to get it right. They don’t quit. Not after the first failed attempt. And