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Silly Faces

Making a silly face and writing a provocative statement beneath it is one of the best ways to get people on YouTube to click on your video thumbnail.

If silly faces are what you want to be known for, that is.

Not everything that works needs to be done.

What do you want to be known for?

(Also: if you’re on the other side, the audience’s side, it’s your decision to click on that silly face or not.)

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The prerequisite

A question that’s not asked nearly often enough when preparing a speech: So what? Your talk can be… factually correct,… logically structured,… accompanied by beautifully

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