Shouting is easy, getting people to listen is not. Yet, it’s all about being heard and not at all about talking louder. Or talking more. People listen when what you say resonates with them. And that means talking smarter, not harder.
Shouting louder seems like the easy thing to do. More posts, more ads, more promotions, a bigger show, shinier decorations. And it might work.
Or it might not.
What shouting does is provide you with a moment of attention. People look over. But they might just as well move on when they decide it’s not for them.
People will stop to listen when what you say resonates with them.
Instead of pushing hard to make them care about you, the smart thing to do is to care about them. To look at things from their perspective. To try hard to understand what matters to them. So that you can articulate what they feel but what they can’t put in words themselves. And when you do this, you won’t need to shout. They will listen – even when you whisper.
