Reminder: As humans we love to rationalize our decisions – rather than make rational decisions.
That’s true for your customers, too. Therefore, it’s useful to understand how their decisions are actually formed. When you understand the real reasons behind their decision, enough good reasons to justify the decision will usually be there (if your product is any good, of course).
We can all agree that you never want to be in the bottom left quadrant. But surprisingly, there are strong proponents for the top left
When their brilliant idea loses to an inferior one that’s among the most frustrating experiences for any entrepreneur or leader. Even more so when the
“We believe that everybody has a story and is creative in their own way.” – Astrid Klein Long-time reader Thomas Maile nominated Mark Dytham and
