Welcome back to

“Irresistible Communication”.

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Two minutes, twice a week.

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No nonsense advice on

leadership communication.

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Ultimately, the course of an organization

is determined by the sum of thousands

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of choices that each member in the

organization makes each and every day.

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Some of them are tiny, others gigantic.

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From the intern jotting down minutes

to the CEO, making big acquisitions,

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everyone plays a role in the journey.

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Each choice, each action, collectively

determines whether the ship sails

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smoothly or veers off course.

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Now, how often do we see organizations

with strong visions crumble?

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Not because of external threats or market

turbulence, but from the discord within.

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The failure, often isn't in crafting

the vision, but in aligning the

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thousands of daily choices towards it.

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It's a myth that the course of an

organization could be shaped by a

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handful of boardroom resolutions.

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It's more likely to be the result

of an intricate web of choices

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that spans the whole organization.

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Aligning those choices across the

organization and empowering each

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member to make the right choices is

the actual purpose of a strategy.

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And it can only work when it's easy to

translate it into how choices are made.

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It's what I call lighting the path.

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And it's one of the most

powerful tools a leader can have.

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Now, how do you align

choices in your organization?

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Keep lighting the path and

share this with a friend.