Welcome back to

“Irresistible Communication”.

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Two minutes, twice a week.

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No nonsense advice on

leadership communication.

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There's a fine line between

trivial and profoundly simple.

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One is generic with statements such

as “just believe in yourself” while

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the other offers concrete guidance

and acknowledges the underlying

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complexities of individual experiences.

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One strips the subject of its

nuances and depth while the other

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breaks down complex issues into

clear and understandable segments.

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Trivial means repeating common knowledge

while profoundly simple means to

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offer unique perspectives or insights

that are simple, yet enlightening.

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Trivial means the “what” and the

“how” while profoundly simple means

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to expand on the “why” behind.

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Trivial means to offer snackable

content while profoundly simple

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means to offer food for thought.

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Ultimately, trivial

doesn't trust the audience.

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It assumes that the audience won't

understand more complex ideas.

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But profoundly simple means trust.

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It means that we trust the

audience to be smart and to

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trust them with complex ideas.

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But we take great care to

make it profoundly simple,

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to get access to those ideas.

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We invite them into those ideas.

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Keep lighting the path and

share this with a friend.