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Living up to your standards

Deliver what you promise!

It’s as simple as that.

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Compared to what?

You might copywrite a text faster than anyone else in town. But on the other side of the planet, I can find someone who writes

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How not to change minds

Insisting that you are right and the others are wrong has never changed anyone’s opinion. Repeating the same arguments, only louder, doesn’t work, either. Making

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