Living like you could die tomorrow

This short film about Ezra Caldwell has got me thinking on so many layers. I highly encourage you to watch it: The Bike Maker

Be sure to watch it until the end.

PS: I would love to hear what the biggest takeaway was for you. If you’re open to it, just hit reply to this message.

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Adapt or Attract

Two ways to resonate strongly with your audience. Adapt your messaging to the audience. Or. Attract your audience with your messaging. Which one do you

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The tough questions

If you take communication seriously it will lead you to confront the tough questions. What’s the point?Who are we doing it for?What are their struggles?No,

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“How long?”

“How long?”, she asks the doctor.Immediately, we’re right in the middle of a story. Which is typical for modern movies. It’s one of the aspects

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