Absurd gets rejected.
Obvious gets ignored.
Interesting sits in the sweet-spot in between.
What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?
Absurd gets rejected.
Obvious gets ignored.
Interesting sits in the sweet-spot in between.
What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?

Get This Moment Counts in your inbox.
My weekly briefing for leaders who want to give their best talk exactly when it matters
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
Complexity tends to give the impression of sophistication. But actual sophistication lies in making things simpler, not more complex. So, let’s not make this more
Each day, as the city awakens, Mr. Smith is already at his startup’s hub. His morning ritual is unwavering — a sharp nod, an exact
A book tip: “How champions think“ by Dr. Bob Rotella. Don’t let the title mislead you. This is not one of these cheesy motivational bullshit