Interesting

Absurd gets rejected.
Obvious gets ignored.

Interesting sits in the sweet-spot in between.

What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?

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The PATH to Strategic Impact

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Getting unstuck

If you could ask me one question about your communication, e.g. a question about something that’s holding you back. Or some aspect of lighting the

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Gentle nudges

My daughter wanted to take a workshop. I called the organizer to register her. I was told that my daughter’s on the list although … well,

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The stories we make

“I don’t tell stories.” the restaurant owner said, “so that’s not relevant to me.” Which is half the truth. Because while he doesn’t tell stories,

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