Absurd gets rejected.
Obvious gets ignored.
Interesting sits in the sweet-spot in between.
What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?
Absurd gets rejected.
Obvious gets ignored.
Interesting sits in the sweet-spot in between.
What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?

Get The Art of Communicating in your inbox.
Change minds, drive action, and turn confusion into clarity.
I value your privacy. No spam. Just “Great stuff, brilliantly articulated” (to use the words of longtime reader David).
As you might know, 42 is the answer to the Ultimate Question of Life, The Universe, and Everything, at least according to “The Hitchhiker’s Guide
You’d think the secret to clarity is finding the perfect words. It’s not.It’s having the courage to cut everything else. The clever line you loved?
A great pitch doesn’t succeed because it’s slick. It succeeds because it’s clear. Slickness is a side-effect of clarity. With clarity comes slickness, not the