Interesting

Absurd gets rejected.
Obvious gets ignored.

Interesting sits in the sweet-spot in between.

What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?

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Is less more?

Less isn’t more.(Obviously!) Personally, I never thought that less itself was a worthwhile goal. “Less but better” is. Fewer words, but more carefully chosen.Fewer messages,

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