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Absurd gets rejected.
Obvious gets ignored.

Interesting sits in the sweet-spot in between.

What about your idea is non-obvious so that it gets people’s attention and at the same time non-absurd so that it gets their commitment?

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Ironoia, according to Ian Bogost, is a modern disease that prevents us from taking anything seriously. It also prevents us from taking responsibility for the

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Meet Rambo

We don’t meet Rambo when he was born. We don’t meet him in school. Not even in Vietnam. We meet him after all of that

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