Would they buy your product?
Would they follow your recommendation?
Would they feel valued by your offer?
Would they approve of the way you achieve the goal?
Would they agree that your price is justified?
Great communication fixes your product. It’s the easiest tests you can make: Tell the truth and then listen.
You’re handed a megaphone. You can say whatever you want.What do you choose to say? Everyone around you will hear it.But that, of course, is
A unique position is what every marketer dreams of. If your brand occupies a unique position, it can’t easily be copied or challenged by a
Either you care or you don’t, there’s no in-between. And if you care, then go all of the way. – Stanley Kubrick Almost compelling is another
