The first step in creating a movement is to create something that moves.
In a way that it can move – the easier it can move, the better.
A brilliant idea that’s hard to explain can’t easily move.
An idea that has no name can’t easily move.
An idea that doesn’t have a story can’t easily move.
An idea that doesn’t make people feel that they belong to the movement can’t easily move.
When an idea has a great name and a simple story that creates a feeling of belonging, it can move much more easily.
What will you create in 2023?