How to create a movement

The first step in creating a movement is to create something that moves.

In a way that it can move – the easier it can move, the better.

A brilliant idea that’s hard to explain can’t easily move.

An idea that has no name can’t easily move.

An idea that doesn’t have a story can’t easily move.

An idea that doesn’t make people feel that they belong to the movement can’t easily move.

When an idea has a great name and a simple story that creates a feeling of belonging, it can move much more easily.

What will you create in 2023?

Get Daily Insights on The Art of Communicating for Free

Check out my new book
The PATH to Strategic Impact

Read More

The Greatest Gift

The greatest gift needs no wrapping.It’s very simple and inexpensive.In fact, it’s free: You were here. Fully. Completely. Not scrolling.Not controlling.Not insisting.Not expecting. Just letting

Read »

Embracing weaknesses

In school we learn that it’s best to have no weak spots. In real life, however, it turns out that acknowledging our weak spots allow

Read »