How do you communicate your strategy to your team?

Here’s a short snippet from a recent talk I gave.
It’s a quick tour of the four PATH principles to help you find the right words.


Here’s a short summary:

Plain and Simple
Does everyone on your team understand what it means?

Actionable
Do they know what they need to do (now)?

Transformative
Are you inviting baby steps or bold leaps?

Heartfelt
Do you and the team actually believe in the words?

If your communication checks all four, you’re on a path to strategic impact.

What would you think: Which one of the four is the hardest for most companies?

Keep lighting the path!

Check out my new book
The PATH to Strategic Impact

Get my free guide The Best Talk of Your Life.
Finally give talks that actually change things.

You’ll get the guide and my free weekly briefing “This Moment Counts.
Unsubscribe anytime. I value your privacy.

Read More

Shifts in leadership

You certainly know the famous drawing that contrasts leaders and bosses. While the boss commands from the command stand (i.e. his desk), the leader leads

Read »

Keep reading

Here’s a simple truth that great authors understand:We start reading. Then we keep reading. In other words: The story unfolds. Step by step. Specifically, a

Read »