How do you communicate your strategy to your team?

Here’s a short snippet from a recent talk I gave.
It’s a quick tour of the four PATH principles to help you find the right words.

Here’s a short summary:

Plain and Simple
Does everyone on your team understand what it means?

Actionable
Do they know what they need to do (now)?

Transformative
Are you inviting baby steps or bold leaps?

Heartfelt
Do you and the team actually believe in the words?

If your communication checks all four, you’re on a path to strategic impact.

What would you think: Which one of the four is the hardest for most companies?

Keep lighting the path!

Check out my new book
The PATH to Strategic Impact

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In many conversations, people tend to focus on their turn. On what they could say next. As opposed to listening to what the others have

Yeah, sure, inspire me! But please don’t stop there. At every corner of the internet, people want to inspire us to reach our true potential,

2 minutes, twice a week might be all it takes to level up your communication and tell your story in a way that it gets