Great communication in a nutshell:
Fade the non-essential and
amplify the essential.
If you take communication seriously it will lead you to confront the tough questions. What’s the point?Who are we doing it for?What are their struggles?No,
“Oh, that’s me! I’m struggling with the exact same thing.” When a marketer sparks that feeling, it opens the door to my attention. The default
Film director extraordinaire Werner Herzog famously said: “I felt it would be better to make a film than go to film school.” Herzog knows that
