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Good vs. great talks

A good talk reveals something profound about the speaker;
a great talk reveals something profound about the audience.

After your talk, what can audiences see about themselves that they didn’t see before?

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How would you improve it?

“How would you improve it?” 
vs.
“What would you improve?” The latter is satisfied by “I don’t like this aspect and that one”. It invites destructive

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Sales fixes everything.

Until it doesn’t. At which point everything breaks down. All the overheads that you have allowed to grow: too expensive. All the sideways that you

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