There’s almost no limit in getting people’s support when supporting you gets them what they want.
This alignment, of course, gets easier the better you understand what it is that they want?
It sounds like a cliché but great communication really does start with listening.
In a recent conversation with Alex Smith about strategy, we briefly touched on this never-ending confusion between strategy, tactics, and planning: Almost always, when people
Companies speak to target groups. Humans do not. And this makes all the difference between communication that builds a connection and one that doesn’t. In
Stanley Kubrick once said that “either you care or you don’t, there is no in-between.” Now, how much do you care for finding the right
