Reminder: The easier you make it for your audience to speak about your idea, the more likely it becomes that they actually do.
It’s not your audience’s job to figure out how to spread your idea.
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If you know what you’re talking about, there will always be more interesting things to say than you have time to say them. The common
That’s what they tell us: Stand out! And so we see more and more people tell their story bigger, faster, and louder. Brighter colours. Fancier
Of course. That’s what covers are for. A good cover sets the expectations for reading the book. It tells us what it is about and
