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Easy

Reminder: The easier you make it for your audience to speak about your idea, the more likely it becomes that they actually do.

It’s not your audience’s job to figure out how to spread your idea.

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Making bold promises

Building credibility is actually easy: Mean what you say. Make promises you can keep; don’t make promises you can’t keep. While it’s obvious how the

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The next chapter

When leadership announces the script for the new year, you can often feel their excitement. The CEO bursts with pride and it’s fair to assume

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