The reason we all gather in a room (no matter if it’s online or offline) is because you are adding something that can’t be put on a slide. That’s especially true when you communicate to your team.
A presentation is not about the transfer of information but about the transfer of perspectives.
Information is much more efficiently – and usually also much more effectively – transferred asynchronously. Send me a document, point me to a link or book and I’ll take the info from there. I can read faster than you can talk. I can skip back or ahead. I can compare with knowledge I already have. I can take notes. All at my own speed.
The value of a presentation is in providing your perspective on the subject. Why does this matter? How are we affected? Why is this good news? How can we make best use of the info? Where do we go from here? As a team? How do you – as a person – handle the tough situation that follows from the info?
Communicating as a leader means more than providing info. It means showing up as a person who cares. It means lighting the path. It means making your team feel seen and heard.
And when they do feel seen and heard. And when they get your perspective. And when they align with your perspective because they get why it matters. Then they become more than the sum of their brains. They become a team.
PS: Next week, I’m launching a free five-part series on leadership communication.
