Clarity doesn’t make complexity go away, it makes complexity accessible.
The purpose of clarity is to make the difficult feel easy. To give us an entry point to the rabbit hole. To light us a path through the mess that makes sense and is easy to follow. It makes the complex feel simple.
But of course when complexity is accessible, it can help to reduce complexity.
“Would that make our customers proud?” It’s a simple question with profound implications on the choices you make. When was the last time you asked
Is it worth it to go through the hassle of preparing a presentation? To research material, craft a story, design the media, rehearse, gather people
“Oh, that’s me! I’m struggling with the exact same thing.” When a marketer sparks that feeling, it opens the door to my attention. The default
