Clarity doesn’t make complexity go away, it makes complexity accessible.
The purpose of clarity is to make the difficult feel easy. To give us an entry point to the rabbit hole. To light us a path through the mess that makes sense and is easy to follow. It makes the complex feel simple.
But of course when complexity is accessible, it can help to reduce complexity.
Let’s suppose your customer knows what you know. Would you trust them with the decision to buy from you? If not then why not? Is
If you want to be responsible with people’s times, you need to justify the need for a meeting from quite a number of angles, each
“Looking from my audience’s perspective was a real game changer. Why did no-one teach us that before?” That was the feedback I’ve received a couple
