Search
Close this search box.

We need more structure

Maybe you do. But maybe you need something else. Like, for example, clarity.

The two are not to be confused.

Many websites are well structured. But they are far from clear.

Many corporate presentations are well structured. But they couldn’t be more confusing.

Many scientific papers are well structured, yet not clear at all.

A bureaucracy is often well structured. But totally confusing.

The problem with all of these examples is that they are made not for the final receiver but for a different audience. The website is made to please the board. The presentation is made to please the boss. The paper is made to please the reviewer. And the bureaucracy is made to please the system.

Don’t confuse structure with clarity.

Get Daily Insights on The Art of Communicating for Free

Read More

Decision-makers

Some leaders are good at making decisions.Others are good at making it obvious how decisions are made. Both can lead an organization to incredible success.

Read »

Applause is seductive

Getting applause for your talk and having an impact are two very different goals for a presentation. A good round of applause feels great. That’s

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.