fbpx
Search
Close this search box.

We need more structure

Maybe you do. But maybe you need something else. Like, for example, clarity.

The two are not to be confused.

Many websites are well structured. But they are far from clear.

Many corporate presentations are well structured. But they couldn’t be more confusing.

Many scientific papers are well structured, yet not clear at all.

A bureaucracy is often well structured. But totally confusing.

The problem with all of these examples is that they are made not for the final receiver but for a different audience. The website is made to please the board. The presentation is made to please the boss. The paper is made to please the reviewer. And the bureaucracy is made to please the system.

Don’t confuse structure with clarity.

Get Daily Insights on The Art of Communicating for Free

Read More

Keep reading

Here’s a simple truth that great authors understand:We start reading. Then we keep reading. In other words: The story unfolds. Step by step. Specifically, a

Read »

Silly things marketers do

Among the silliest things marketers do is decorate diamonds. You don’t decorate a diamond, you polish it. You don’t hide its beauty underneath layers of

Read »

Sales

Have you ever been tricked into buying something you didn’t even want? Perhaps the salesperson just found the right words to trick you into the

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.