The words they use

Average communicators deliver information, good ones spark our interest, great ones redefine what’s possible for us.

All of them do it using words.

But what a difference the words they use make.

If storytelling is that ancient tool that fuels all human learning, then shouldn’t it be easier after all these years? Shouldn’t we just have learnt

“This is so hard but the eloquence with which you’re using words tells me that you must be a natural born talent.” Only that she

Audiences are ruthless. When, after a talk, someone asks an audience member: “What was the talk about?” they are going to answer with a short

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