Close this search box.

The others don’t get it

If your audience didn’t get it, they didn’t get it.
That’s rule no. 1.

There really is no use in arguing that you meant it slightly differently or that you clearly spelled it out on page 7. They didn’t get it.

The obvious solution: Find better words.

But there’s a second rule: You get to choose your audience.

You don’t have to please everyone. You might not need this particular part of your audience to get it.

The clearer you are on the people you want to reach, the clearer you can make your message for them. It’s ok that the others don’t get it.

Get Daily Insights on The Art of Communicating for Free

Read More

The hero’s podium

The hero’s podium is a notoriously difficult place to be on. It means that all eyes are on you. Your job is no lesser than

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.