Close this search box.

The “must” zone

Some jobs carry stricter regulation than others. When you’re a doctor, you must adhere to hygiene standards. As a banker, you must comply with regulatory requirements. As a teacher, you must respect the examination guidelines.

And you do.

But I bet these boundaries are not the reason you chose to become a doctor, a banker, a teacher (or whatever it is in your case).

And yet, some organizations sooner or later cross the tipping point where they obsess over the boundaries to pivot into the “must” zone. The zone where it feels that the boundaries are the point. Where the whole policy is about what you “must do” and “shall not do”. About what “you’re obliged to do” and “forbidden to do”.

These companies have lost sight of why these boundaries exist: To avoid the common pitfalls. To help you focus on your job without having to think through every tiny aspect every. Single. Time.

When you embrace boundaries in that sense they can become a huge accelerator. It allows an organization to obsess over the reason people choose the job.

But when an organization has entered the “must” zone, the boundaries easily become the source of major frustration among the people who work in the organization.

Get Daily Insights on The Art of Communicating for Free

Read More


Have you ever been tricked into buying something you didn’t even want? Perhaps the salesperson just found the right words to trick you into the

Read »

The hero’s podium

The hero’s podium is a notoriously difficult place to be on. It means that all eyes are on you. Your job is no lesser than

Read »

Behind the facts

Most questions that are worth investing the time to prepare a presentation for don’t have an easy yes-or-no answer. If they had, we could just

Read »

Daily insights on
The Art of Communicating

Find the right words and
make a bigger impact!!
You can opt-out any time but I think you’ll really like what you get. Please see my privacy terms.