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The Zip Line

Alex: For my last talk, I had a grand entrance on a zip line to give a wow effect.
Casey: That’s daring! What was the feedback?
Alex: They all loved the entrance, but asked if I could zip out and back in with some clearer points.
Casey: Ah, the difference between a flying start and a landing thought!

Wow effects get you only half-way there. Change happens when you lead your audience all the way to a profound aha moment.

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Adapt or Attract

Two ways to resonate strongly with your audience. Adapt your messaging to the audience. Or. Attract your audience with your messaging. Which one do you

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Simplicity

Contrary to popular belief simplicity is not the opposite of complexity but the prerequisite. It’s through simplicity that we open our audience’s minds for the

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