Recently, I met an entrepreneur who was furious at his audience. They just didn’t get him. Although he explained his idea in thorough detail and told them everything there was to say, they just didn’t approve the budget he needed to implement his idea.
He was really mad at them. Some weren’t even paying proper attention, one was typing on their phone.
But of course, the audience is always right. If you didn’t grab their attention, it’s not their fault. If they didn’t get it, they didn’t get it.
It just doesn’t matter how good we think our pitch is. It’s always the audience’s call. No one in your audience is obliged to understand, let alone like your idea. It’s your job to explain your idea in a way that gets their attention and resonates.
I asked the furious entrepreneur what he learnt from the experience and whether there’s anything he would do differently the next time.
To which he replied: “No, no! The pitch was brilliant.” He wanted to quickly move on and try it unchanged somewhere else – any change would just lose him time.
